The reaction was so immediate that Croitoru started a separate page for Bill and enlisted his friend Nath to help run the page, the two of them soon churning out a stream of criticisms on everything from vague-posting to gym selfies. So Croitoru, the proprietor of the popular gaming site Videogamemes, slapped Bill with a joke about “Star Wars” spoilers and floated it by the Videogamemes community. Bill had been popping in and out of forums for months, and his Italian avatar - “Sii Come Bill” - was blowing up in Italy. “Bill doesn’t reshare his memories from 7 years ago.”īill’s sudden elevation from aging message board repost to global phenomenon is largely the work of one man, Eugeniu Croitoru, a 23-year-old Moldovan expat who has long specialized in geek and gaming memes and lives in Milan.
“Bill knows that if he doesn’t click like, or say amen, people won’t die, orphaned children won’t get cancer and his luck won’t be good or bad.”
“This is Bill,” reads one meme, shared by 68,000 people. This advertisement has not loaded yet, but your article continues below.
